ustasarim can help you with any of your website needs. There are various ways to market your website and increase your visitors:
Search Engine Optimization
Search Engine Optimization (SEO) refers to writing content and building a website in a way that is optimal for the search engines such as Google, Yahoo! and MSN to read it and rank it high in their search engine result pages (SERPs). Seems simple enough, but search engines are constantly changing their criteria for what makes a good website. You have to remember that the main goal of search engines is to provide results with quality websites that are exactly what the user is searching for.
Step One: Keyword Analysis
We first start with an in-depth analysis of your target market and audience. We will conduct thorough research to determine what keyword phrases people will use when trying to find your products or services. For example, an attorney practicing specifically on personal injury would get keyword phrases such as "personal injury attorney Istanbul". We match up a root keyword term (personal injury attorney) along with a location (Istabul) to reach a more targeted audience.
Step Two: Custom Content
Optimizing a website goes beyond sticking keyword phrases into the title tag and meta tags. In order to effectively optimize a website, the content must be written in a way that includes the keyword phrases being targeted. The difficulty lies in getting "personal injury attorney Istanbul" into the flow of normal content so that search engines like it and real website visitors like it. ustasarim has plenty of experience in creating customized content that is optimized for search engines.
Step Three: Implementation
Your website design is approved, the search engine optimized content is complete and now it is time to put it all together. With ustasarim's experience in developing optimized websites, we know all the minor nuances that can help improve your site's rankings from the way a site is built in HTML to the latest techniques that popular search engines allow you to submit your website content to better ensure that your website shows up in their results.
Step Four: Tracking
To determine the success of an search engine optimization effort, we use tools to help track statistics of visitors and current rankings on the major search engines. With those numbers, we can see how well your site is doing before the optimized site compared to after. Typically, 6 months is the first time we do a benchmark analysis to review positions as your rankings do not change overnight.
Converting users into customers
Once you are able to get visitors to your website, you need to turn them into paying customers. If your website design and layout make it difficult for someone to find the information they are looking for, then they won't contact you. Making a website clear and easy-to-use so a visitor instantly knows what you are all about and can either make a purchase online, email you or call you for more information is paramount to everything else. A fancy design may impress visitors, but it won't always make them a paying customer.
Our web design process specifically takes usability and conversion into account every step of the way. We want to ensure that every detail is examined to ensure that we take effort to turn a casual website visitor into a paying customer.